1. Information We Collect
Information You Provide Directly
When you complete our intake form, contact us, or sign up as a partner firm, we may collect:
- Name, email address, and phone number
- Firm name, location, and practice area details (for law firm partners)
- Incident details including type, date, location, and description (for individuals completing our intake form)
- Injury and medical treatment information
- Police report and insurance contact status
- Preferred contact method and time
- Any additional information you voluntarily provide
2. Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address and approximate geographic location
- Browser type and version
- Device type and operating system
- Pages visited, time spent on pages, and referring URLs
- Cookies and similar tracking technologies
We use analytics tools to understand how visitors interact with our site. These tools may collect information about your browsing activity across our website.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Lead generation and delivery. When an individual completes our intake form, we use that information to evaluate the inquiry, score it for quality, and deliver it to a participating personal injury law firm in the relevant geographic area and practice area. This is the core function of our service.
- Partner firm services. We use law firm partner information to manage our business relationships, deliver leads, communicate about our services, and process payments.
- Website improvement. We use analytics data to understand how visitors use our site, improve our content, and optimize user experience.
- Communications. We may use your contact information to respond to inquiries, send service-related communications, or share updates about our services. We will not send unsolicited marketing emails without your consent.
- Legal compliance. We may use your information as required to comply with applicable laws, regulations, or legal processes.
How We Share Your Information
We do not sell your personal information to multiple parties. Specifically:
- Intake form submissions. When an individual submits information through our intake form, that information is shared with one participating personal injury law firm based on the individual's geographic location and case type. Each lead is exclusive — it is never sold or shared with multiple firms.
- Service providers. We may share information with third-party service providers who assist us in operating our website, processing payments, delivering communications, or analyzing site usage. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
- Legal requirements. We may disclose your information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
- Business transfers. If CaseLeads is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
We do not share, sell, or distribute personal information to data brokers, advertisers, or any unrelated third parties.
Cookies and Tracking Technologies
We use cookies and similar technologies to improve your experience on our website. These may include:
- Essential cookies that are necessary for the website to function properly.
- Analytics cookies that help us understand how visitors use our site so we can improve it.
You can control cookie settings through your browser. Disabling cookies may affect your ability to use certain features of our website.
Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. For intake form submissions, we retain the information for as long as needed to deliver the lead and support our partner firm relationships. You may request deletion of your information at any time by contacting us.
Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
- Access. You may request a copy of the personal information we hold about you.
- Correction. You may request that we correct inaccurate or incomplete information.
- Deletion. You may request that we delete your personal information, subject to certain legal exceptions.
- Opt-out. You may opt out of receiving marketing communications from us at any time.
To exercise any of these rights, please contact us at the information provided below.
California Residents
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information as defined by the CCPA.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party sites you visit.
Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.
Contact us
If you have questions about this Privacy Policy or wish to exercise your rights regarding your personal information, please contact us:
Email: emma@caseleads.ai
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This Privacy Policy applies to caseleads.ai and all related services operated by CaseLeads.ai
