CaseLeads FAQ — Exclusive PI Lead Generation for Law Firms

Who is CaseLeads built for?

CaseLeads is built for personal injury law firms that want a steady flow of exclusive, pre-qualified leads without managing ad campaigns, hiring agencies, or adding software to their stack. We work best with firms that have 2-20 attorneys, handle PI cases (auto, truck, slip and fall, workplace, med mal, wrongful death), and want to grow their caseload without growing their marketing overhead.

How is CaseLeads different from a traditional marketing agency?

Agencies charge $5,000-$15,000+ per month in retainers before delivering a single lead. You pay for their account managers, strategists, designers, and reporting calls. Then you wait months to see if the campaigns work. CaseLeads charges per lead — not per month. There are no retainers, no campaign management, no meetings. Leads start arriving as soon as you're onboarded, and you can pause or stop at any time.

How is CaseLeads different from other lead generation companies?

Most lead gen companies sell the same lead to 3-5 firms, turning it into a race to pick up the phone first. CaseLeads leads are 100% exclusive — every lead goes to one firm only. We also deliver significantly more case context than a typical lead form, including injury details, documentation status, AI qualification scoring, and urgency flags, so your intake team can prioritize effectively.

What markets do you currently serve?

We are currently active in Chicago, Columbus, Indianapolis, Kansas City, Madison, Memphis, Milwaukee, Minneapolis-St. Paul, Nashville, Phoenix, and Tampa. We are expanding to new markets regularly. If your city is not listed, contact us — early partners in new markets receive priority access and introductory pricing.

How do I get started?

Contact us to request your free trial. We will deliver your first 3 leads at no cost and with no obligation so you can evaluate lead quality firsthand. If the leads meet your standards, we will set up ongoing delivery based on your preferred case types, volume, and geography. The entire onboarding process takes minutes, not weeks.

How many firms do you partner with per city?

We limit partnerships to a small number of firms per metro area — typically 3. This protects lead exclusivity and ensures every partner receives meaningful volume. Once the spots in a market are filled, we close enrollment until capacity expands. If availability in your city is limited, we will let you know.

How do you generate leads?

We build and operate hyper-local content systems that rank in Google and AI-powered search engines for injury-related queries in your market. When someone searches for help after an accident, they find our content, complete a guided intake form, and we deliver the lead to your firm. We do not purchase leads from third parties or scrape directories — every lead originates from our own properties.

What information does each lead include?

Every lead is delivered as a complete case package: the person's name, phone number, email, and preferred contact method; incident type, date, and location; injury details and medical treatment status; police report status; insurance contact status; an AI qualification score rated 1-5; jurisdiction and statute of limitations status; and any urgency flags. Your intake team receives everything they need to evaluate the case and make contact immediately.

How does your lead scoring work?

Every lead is scored by our AI system on a scale of 1-5 based on case signals. The scoring factors include whether medical treatment has been received, whether a police report was filed, how recently the incident occurred, the case type value (truck, med mal, and wrongful death score higher), and whether the person has already spoken with an insurance company. Higher scores indicate stronger case potential. Leads that score below our quality threshold are passed along to you at no charge.

Are leads truly exclusive?

Yes. Every lead is delivered to one firm and one firm only. We never sell, share, or resell the same lead to multiple firms. Exclusivity is enforced by our limited partnership model — we work with a small number of firms per city specifically to protect this guarantee.

How are leads delivered?

Leads are delivered in real time, straight into the tools your firm already uses. We route leads directly into your CRM, intake software, or case management system — no new platforms to adopt, no dashboards to log into, nothing added to your tech stack. If you prefer email delivery, we offer that as well. Either way, leads arrive the moment the intake form is completed.

What if a lead is bad?

Every lead is scored before it reaches you. If a lead scores below our quality threshold, we send it to you for free — you are welcome to follow up, but you will not be charged. For paid leads, if anything is wrong — incorrect contact information, duplicate submission, or a lead that falls outside your agreed-upon case types and geography — we replace it at no cost. You only pay for leads that are worth your time.

What types of cases do you generate leads for?

We generate leads across all major personal injury case types: auto accidents, truck accidents, motorcycle accidents, slip and fall, workplace injuries, medical malpractice, dog bites, and wrongful death. You choose which case types you want to receive, and we only deliver leads that match your selections.

Where do leads come from geographically?

Leads are generated from the specific metro area and surrounding geography associated with your market. We build localized content targeting your city and its surrounding communities, so every lead is relevant to your jurisdiction. You will never receive leads from outside your service area.

How much do leads cost?

Leads are priced between $200-$500 each depending on case type. Auto accident leads start at $200. Higher-value case types — truck accidents, medical malpractice, and wrongful death — are priced higher because they generate significantly more in attorney fees per signed case. Pricing is dynamic and applied automatically when a lead is delivered — you receive the lead in real time and are billed for it instantly, so there is no invoicing lag or surprise charges at the end of the month.

Is there a contract or monthly commitment?

No. There are no contracts, no retainers, and no monthly minimums. You pay per lead, and you can pause or stop at any time with no penalties. We earn your partnership every month based on the quality of leads we deliver.

How does the free trial work?

We deliver your first 3 leads at no cost and with no credit card required. This lets you evaluate lead quality, responsiveness, and case potential before committing to anything. If the trial leads meet your standards, we activate ongoing delivery. If they do not, you walk away with no obligation.

What payment methods do you accept?

We accept all major credit cards and ACH bank transfers. Billing is handled through Stripe, and you will receive a clear invoice for every lead delivered. There are no surprise charges.

Can I choose which case types I pay for?

Yes. During onboarding, you select which case types and price points work for your firm. You will only receive and be billed for leads that match your selections. You can adjust your preferences at any time.

Is this compliant with bar advertising rules?

Yes. CaseLeads advertises to general audiences through content and organic search — we never solicit identified individuals. Consumers find our content voluntarily and initiate contact on their own. Our pricing is per-lead and does not vary based on case outcomes, which avoids referral fee issues. We include proper disclaimers on all content and comply with state-specific advertising regulations in every market we serve.

Frequently Asked Questions